Our goal is to make the ocean accessible and enjoyable for everyone. By fostering a deeper understanding and respect for marine life and highlighting our interconnectedness with the ocean, we aim to create a world where the ocean thrives, biodiversity flourishes, and future generations inherit a vibrant and resilient planet.
Changing climate, plastics, pollution, acoustics, overfishing: our ocean is well-studied and known to be facing threats, yet many people find these issues confusing & fewer than 1-in-5 UK children have ever visited the coast. We seek to make our ocean relevant & easier to understand for all ages.
We match the science with entertainment & art to make our marine world vibrant and accessible, & use social science to appeal to the values we each hold dear. If people better know the ocean, they will care more about solutions and ways they can take action.