This channel is about the new book written by Derek Williams, M.Ac., L.Ac., CSCS. The title of the book is TURN ON THE POWER: How to Use Applied Kinesiology to Improve Athletic Performance. Every athlete that I have used this on has seen DRAMATIC IMPROVEMENTS, IMMEDIATELY. This is going to be THE NEXT BIG THING in sports and athletic performance. Applied Kinesiology has primarily been the domain of chiropractors since its discovery in 1964 by Dr. George Goodheart, but is now being used by a growing variety of health care practitioners and laypersons around the world. The mission of this book and website is to bring the power of Applied Kinesiology to the world of athletic performance enhancement and injury prevention / enhanced recovery / health.