Introduction to communication
Mass Communication
Role and impact of mass media
Development communication
Introduction to print media
What is news?
Reporting and editing
Language press in India
Characteristics of radio
The radio station
Formats of radio programmes
Radio programme production
Television in India
Role of television as a mass medium
Television channels
Television program production
Advertising - an introduction
Advertising- an industry
Public relations - an introduction
Public relations - tools
Characteristics of new media
New media: the industry
New media: target audience
New media: employment opportunities
Introduction to traditional media
Types of traditional media
Comparison of traditional media with electronic media
Communication through traditional media
Introduction to photography
The camera
Photojournalism
Role of a photojournalist