Pakistani folklorist, social scientist, cultural expert of repute and author of many books including "Measuring the Intangible" and "Muhammad in Modern Times".Founder of Lok Virsa, The National Heritage Museum, Islamabad. His work has been recognized internationally through many national and International awards including the Sitar-e-Imtiaz and the Asia Prize for Culture 2006, Japan.

Awarded Honorary Citizenship by the City of Memphis Tennessee, USA for outstanding contribution in Cultural Studies & Preservation of Culture.

Documentation of Intangible Editor of series of audio visual productions as Educational Materials on Asia by Asian Cultural Centre for UNESCO ACCU, Tokyo.Honorary President for Asia and Pacific, World Crafts Council, an NGO affiliated to UNESCO in Category-I for Skill Development 1990-94.

Cultural Consultant for Agha Khan Foundation Geneva. Expert for MANAS MILLENIUM Kyrgyzstan. Winner of Asian Broadcasting Union Award for A/V presentation “ The Circarama Box”