04:30
Handling the "let me think about it" objection
02:01
Handling the "I'm not interested" objection
04:34
Dick Gardner on training fleas and imposing ceilings
09:23
Dick Gardner: motivational tips from George Washington
25:12
Dick Gardner: Completion of Cycles, Side A
13:08
Dick Gardner - Basic Selling Principles that Work (if You Do) - A Success Primer (side B)
14:07
Dick Gardner - Basic Selling Principles that Work (if You Do) - A Success Primer (Side A)
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About
Dick Gardner, the father of modern sales education, tragically died in a car accident in 1981 at the age of 41. His classic tape cassette series "Basic Selling Principles that Work (if You Do)" was used by thousands of companies to improve the effectiveness of their sales forces. These valuable lessons and insights were never converted to CDs and never made the transition to the Internet...until now. Thanks to the efforts of Dick's family and friends, his basic selling principles are being converted to YouTube videos for a new generation of sales professionals. While some of the references are dated, the selling principles still work (if you do).
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