If the changes thrust upon us by the coronavirus did anything, they affirmed how much we value human connection in our daily lives. David Meerman Scott, who helps companies and organizations define strategies to grow business, has been researching this idea of human connection for some time. He spotted the online content revolution in its infancy and wrote five books about it including The New Rules of Marketing & PR, the definitive book on the topic, translated into 29 languages. Now, David’s identified a seismic shift underway. Overwhelmed by nonstop superficial online communication, people are hungry for true human connection. Smart companies and organizations are winning by applying the elements of fandom – it’s not just for celebrities anymore…it’s rocket fuel to grow business.