When worlds collide adidas x Gucci is here.
For its launch, Creative Director Alessandro Michele has envisioned a campaign that takes inspiration directly from an archival 1979 adidas catalogue. Adding a contemporary twist, the visuals come alive with energetic individuals stretching, running, or dancing in place to a soundtrack of pensive phrases portraying how the collection sparks infinite interpretations.
Photography by Carlijn Jacobs.
Art direction by Christopher Simmonds
Music:
Taana Gardner
“Heartbeat (Club Version) (2016 – Remaster)
(K. Nix)
(P) 2016 BMG Rights Management (US) LLC
© VMG West End Copyrights LLC / BMG Gold Songs
Courtesy of: BMG Rights Management (Italy) srl
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Castel del Monte | Gucci Cosmogonie
For centuries, Castel del Monte in Andria, Italy has been used as an observatory, offering those who visit a gaze into an octagonally shaped sky. From the stars in the cosmos to the unique way the sunlight hits the walls of the interior courtyard, as well as the obsessive repetition of the number eight seen throughout the architecture, it is a place that suggests a multitude of symbolism to those who cross it. Continuing Creative Director Alessandro Michele’s dialogue with historic places, the Gucci Cosmogonie fashion show will be unveiled against this allusive setting.
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Watch Alessandro Michele’s newest fashion show live on February 25 at 3 pm CET. #ExquisiteGucci #MFW watch video on watch page
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Founded in Florence, Italy, in 1921, Gucci is one of the world’s leading luxury brands. Following the House’s centenary, Gucci forges ahead continuing to redefine luxury while celebrating creativity, Italian craftsmanship, and innovation.