Lavish Alice is a contemporary womenswear clothing label moving at the speed of the high-street, whilst maintaining luxurious quality and craftsmanship. Creating Ready-to-Wear from a new perspective, Lavish Alice offers a fresh and unique mix of femininity with a modern edge. Applying couture-inspired design techniques, the design team's attention to detail is second to none, resulting in luxury, finely crafted pieces that showcase these artisan skills. Effortless, timeless, investment pieces to treasure; throwaway fashion this is not. The in-house design team prides itself on possessing a thorough understanding of composition, form and fit. They know that clothes serve a purpose and must be functional, but also that how a garment makes the wearer feel is pivotal: how the body moves in clothes and how they feel to the touch.