SERVSIG serves worldwide people who are interested in services management and research. SERVSIG was founded by Ray Fisk in 1993 as a special interest group of the American Marketing Association. The mission of SERVSIG is to be the best full-service system for keeping in touch with people, events, and ideas in services marketing and management. SERVSIG adopted three goals: Open, Flexible, and Fun.
First, we strive to be open to new people, new ideas, global contributions, interdisciplinary contributions, practitioner contributions, and to new ways of doing things.
Second, we strive for the maximum of organizational flexibility (and a minimum of red tape).
Third, we strive to be a fun organization by being both lighthearted and intellectually nour
The Channel is run by Werner Kunz
youtube.com/user/werkunz