This is the official YouTube channel of the unfadeable Death Row Records. The Los Angeles-based company, formed in 1991 catapulted gangster rap into mainstream consciousness, housed a number of superstars, and showed how successful black-owned rap labels could be.
Several Death Row Records artists – Dr. Dre, Snoop Dogg, and 2Pac – remain as relevant and influential as they did when they made history in the 1990s. In fact, as the music industry shifted to the digital era in the 2000s, Death Row’s catalog went with it, amassing more than 5 billion streams collectively with 2Pac’s All Eyez On Me and Snoop Dogg’s Doggystyle leading the way. With a combination of phenomenal music, groundbreaking production, larger-than-life artists,and remarkable business savvy, Death Row Records stands as one of the music business’s success stories.