Slogan Synopsis:
âGenius is Commonâ -means that all beings have a genius in them, which manifest itself in their own unique way of expressing their passion via their profession or art. An example can be a woman that comes from the inner city, who knows how to micro braid hair, as Picasso painted; that skill is her genius. The slogan: âGenius is Commonâ has been presented in multiple focus group settings, and all of the participants agreed that the quote resonates with common folk.
âGenius is Commonâ is a slogan thatâs positioned to become a part of the American lexicon, like major advertising slogans such as Nikeâs âJust Do Itâ and Spriteâs âObey your thirst.â
What makes the slogan âGenius is Commonâ so unique, is the fact that in few words it levels the playing field of who is traditionally thought of as geniuses, such as Albert Einstein; Bill Gates; philosophers etc.. and other noted intellectuals and entrepreneurs.