20:40

JAR Podcast: The Power of Message Framing: Boosting Health Campaigns Through Strategic Advertising

16:28

JAR Podcast: How Positive and Negative Appeals Influence Donor Decisions

51:26

Publishing in JAR: Tips for Advertising Professionals

24:01

JAR Podcast: Bridging the Credibility Gap in Brand Activism

22:40

JAR Podcast: Why Less is More in Radio Advertising

12:54

JAR Podcast: The Impact of Virtual Reality on Charitable Donations

18:33

JAR Podcast: The Hidden Power of Music in Advertising

22:16

JAR Podcast: Unlocking the Secrets of Sponsorship Retention

27:13

JAR Podcast: Scent Strategies: Unleashing Implied Explosion in Perfume Ads

19:34

JAR Podcast Ep. 7: Green Advertising Insights: The Power of a Single Tip

28:12

JAR Podcast Ep. 6: Advertising and Company Value: Unpacking the Financial Impact

17:20

JAR Podcast Ep. 5: Can We Turn ASMR Experiences Into Advertising?

39:04

JAR Podcast Ep. 4: How Brand Managers Can Maximize Engagement with ASMR YouTube Content

49:55

JAR Article Deep Dive featuring articles from Aaron Michelon and Scott Koslow

29:22

JAR Podcast Ep. 3: Cheerios, Anyone? Age-of-Acquisition’s Not-So-Great Effects on Brand Recognition

11:43

Purpose Advertising and the Credibility Gap

11:50

Musical Manipulation of Visual Scenes in Video, Film and TV Advertisements

13:53

How Brand Managers Can Maximize Engagement with ASMR YouTube Content

16:02

Q&A Session - JAR Insights Studio Feb. 13, 2024

56:27

Webinar Previewing Articles from the Prosocial Advertising Messages Special Issue

11:13

Beyond the Targeted Customer: Spillover Effect through Social Influence

13:14

Is Your Brand Protected? Assessing Brand Safety Risks in Digital Campaigns

15:29

Q&A at JAR Insights Studio: Brand Safety, Social Targeting, and Who Needs Highly Creative Ads?

13:54

Who Needs Highly Creative Advertising? How Brand Familiarity Moderates Creativity’s Influence

22:09

JAR Podcast Episode 2: Sex, Drugs and Hate Speech: Is My Brand Safe Near that Content?

26:52

JAR Podcast Episode 1: Hey Fatso! Do Ads that Mock Customers Really Work?

38:09

Webinar with Guest Editors of the Special Issue "How Can Advertisers Leverage AI and Generative AI?"

17:57

Why Do Great Creative Ideas Get Rejected

24:07

JAR Insights Studio, May 2020: Advertising Creativity and Strategy Q&A Panel

11:26

The Effects of Communicating Passion in Advertising

11:11

The Effects of Commercial Length on Advertising Impact

17:14

Advertising and Promotional Effects on Consumer Service Firm Sales

10:10

Why Do People Watch So Much Television and Video?

10:35

How the Intensity of Cause Related Marketing Guilt Appeals Influences Consumers

09:34

Gender Cause Marketing and the Future of TV - Q&A Panel

11:13

Feminism and Advertising: Responses to Sexual Ads Featuring Women

11:20

Does Depicting Gay Couples in Ads Influence Behavioral Intentions?

10:24

A Comparison of Social Media Influencers' KPI Patterns across Platforms

13:00

6-21-23 Insights Studio Q&A: Ad-Spend Cues, Deepfakes/A.I., Badass Endorsers and Influencer KPIs

11:37

How Deepfakes and Artificial Intelligence Could Reshape the Advertising Industry

10:00

Actors Who Play Outlaws Can Be Good for Endorsing Products

09:37

How Advertising Expenditures Affect Consumers’ Perceptions of Quality

54:55

Gender Diversity in Advertising: Where to Next?

01:02:56

The Stories You Tell: Crafting Managerially Relevant Articles Based on Qualitative Research

01:00:51

2023 JAR Research Priorities Webinar

59:08

Webinar: How to Write Successful and Impactful JAR Articles

58:12

Webinar: How to Be a Better and More Efficient Reviewer (January 2023)

31:43

JARxTVision Data Release and Call for Ideas Webinar

09:51

The Myth of Targeting Small, but Loyal Niche Audiences

09:51

Quantifying the Advertising-Creativity Assessments of Consumers versus Advertising Professionals

11:20

How Do Generational Differences Drive Response to Social Issue Ads?

09:59

Do Your Ads Talk Too Fast to Your Audio Audience?

10:50

JAR Insights Studio (Audio Advertising, Creativity, Targeting and Segmentation/CSR Ads) Q&A

17:13

Do I Have Your Attention? Q&A Panel

07:30

How Consumers Process Unexpected Online Advertisements

11:14

Can Personalization or Creativity Reduce Banner Blindness?

09:39

How the Impact of Social Media Influencer Disclosures Changes over Time

10:32

Roadblock Advertising in the Digital Context: Does Paying to Limit Competing Messages Pay Off?

35:00

Webinar with Co-Editors of JAR's CFP on The Future of Advertising Using VR, AR, and the Metaverse

17:57

Impact of Media Context on Advertising Memory: A Meta-Analysis of Advertising Effectiveness