Check out this ultralight parka 🥶
The “musette” bag and French microbrand watch 🇫🇷
NEW Clothes for SHORTER Guys (Abbreviated Apparel Review)
Why do men STILL make this fashion mistake?
My Brain’s New Best Friend: the iFLYTEK AINOTE Air 2
You MUST get in the water 🏊🏻♂️
Money can't buy taste
Don't collect watches, WEAR them ⌚️
Should you carry an EDC bag?
You need to get a grip 🤳🏼
Why aren't shoes shaped like feet?
Is this watch too big for my wrist?
These Abercrombie jeans are surprisingly great!
I put my Seiko SKX013 on a rubber strap 🤿
Glasses broken? Get a cheap repair kit and fix them yourself 🤓
If your dryer could talk
How I'm dressing right now (12 casual summer fits) 🥵 😎
Do jaw exercise devices work? 🤔
Every desk setup video ever
Heritage menswear fit check
Does pheromone cologne actually work?
The problem with Dude Wipes 🤔
Talking to your toddler as a Millennial parent 🫠
Small bathroom? Try this sleek storage solution 👀
Stop destroying your clothes!
Don't buy a Casio F91W...buy THIS instead!
Are you an Alpha or Beta male?
Every preschool tour ever
Buying clothes online in 2025
Every cologne review ever
Every watch review ever
Life Hack: Upgrade Your Style the EASY Way #stitchfix #mensfashion #menswear
Watch Straps Are a WASTE of Money 💸
A Camel Topcoat Was a BAD Choice 🧥🫤
Drop-shippers HATE this one trick #dropshipping #aliexpress #shein #temu
Are Your Ray-Bans Too WIDE?
Your Phone NEEDS This...
Raw Selvedge Jeans Are OVERRATED 😤
When you don't look good in hats 😢
I regret buying these sneakers 😣 #maisonmargiela #menssneakers #gats
Should You Buy Designer Glasses? (Probably not...)
Watch This BEFORE Buying New Clothes
Custom Clothing = Waste of Money?
How to Calculate the Tip When You're On a HOT Date 🧮
Fellas, can men wear bracelets??
I regret buying an Alpha Industries parka (here's why) #alphaindustries #parka #outerwear
Guys, Are Your Jeans TOO Skinny?
These $600 Boots Hurt My Feet 😓
Practical lifestyle tips to help you look good, feel great and become the best version of yourself.
I’m Brock McGoff (previously The Modest Man), a former men’s style blogger and current Millennial dad who’s trying to age like top shelf bourbon. An aspiring renaissance man, I want to dress well, stay fit, be an awesome dad and partner, and spend my money on things that matter.
Whether you're a young professional or embracing the wiser years, I want to help you do the same. From finding stylish shoes that are actually comfortable to creating the perfect minimal everyday carry, I’m obsessed with the little details that make life easier to navigate and more exciting.
Follow me for brutally honest product reviews, down-to-earth lifestyle tips, and discussions on personal growth and graceful aging. I’m here to help you live your best life and look good doing it! Subscribe now and join the journey!
Disclosures: As an Amazon Associate, I earn from qualifying purchases.
Joined 18 January 2015