Here’s a number that secretly decides how fast your business grows: TTR — Time to Reset.
Lose a client → how long until you’re fully back in the game? Days? Hours? Minutes?
For most founders, it’s days.
For elite founders, it’s under an hour.
The faster you reset, the faster you scale.
Because when you stew, you stop compounding.
What’s your current TTR, honestly?
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Every 8-figure founder I know has one hidden skill: Systematic Detachment.
It’s the ability to reset fast, no matter what happens.
Bad call? 2-minute reset.
Lost client? Back in motion by lunch.
Because emotion kills consistency.
And consistency compounds revenue.
In the new video, I break down how to train detachment and rewire your brain for elite execution.
watch video on watch page
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Most founders don’t run out of money.
They run out of energy.
The reason? They treat business like a marathon. Grind, grind, grind.
But your brain isn’t built for marathons. It’s a sprint engine.
Elite founders run in 90–120 min sprints and recover like athletes.
That’s why they last. That’s why they scale.
Where are you running the marathon when you should be sprinting?
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Stress isn’t the problem. Burnout is.
Stress is your body hitting the gas: heart rate up, focus sharpened.
Burnout is what happens when you never let off the gas.
You go from driven → to drained → to numb.
That’s why burnout is scarier than stress. It doesn’t just tire you out.
It deletes your drive.
What’s one sign your stress is starting to cross the line into burnout?
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Founders don’t quit because the business dies.
They quit because they do.
If you don’t engineer recovery, your nervous system will collapse on you.
That’s why 99% burn out.
But the 1%?
They train their energy like a system: sprint, recover, repeat.
It’s why they outlast everyone else.
In the new video, I break down exactly how to build that system and become burnout-proof.
watch video on watch page
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Every founder knows what to do.
Few actually do it.
That gap between knowing and doing is the Execution Gap.
It’s not laziness. It’s your biology tricking you into safety.
Each time you avoid the hard thing, your brain wires itself for more avoidance.
That’s how hesitation compounds into identity.
In the new video, I break down:
-Why your brain sabotages execution
-Why systems fail if your defaults are broken
-How to rewire your identity so execution becomes automatic
Where do you feel your Execution Gap the most right now?
watch video on watch page
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Mental friction doesn’t just slow you down, it multiplies across every part of your life.
Friction doesn’t add up, it compounds.
If you’re stuck in 3 domains, you’re not 3x less effective… you’re 27x less effective. Because every point of drag amplifies the others.
Take Marcus. He was stuck in all 5. Burning 80 hours a week, exhausted, revenue flat.
We stripped the friction systematically:
-Revenue tripled to $1.2M a year.
-Hours dropped from 80 to 45.
-His brain scans showed measurable neurological changes.
The truth: 99% of founders aren’t sabotaged by their business model.
They’re sabotaged in the gap between intention and execution.
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Mental friction creates a false identity that keeps you stuck
You tell yourself you're "not disciplined enough" or "need to heal your past first" or "aren't cut out for scale."
Wrong. You just have untrained mental defaults creating internal resistance.
Sarah's audit revealed 4+ hours daily of mental drag
-45 minutes debating $500 decisions
-2 to 3 false starts before important tasks
-1 hour lost to anxiety spirals about feedback
Constant questioning if she "deserved" success
After systematic friction removal her revenue increased 60% while working 40% fewer hours.
Same person, same market. Zero friction equals exponential results.
What false story is your mental friction telling you about yourself?
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Your business is bleeding performance and you don’t even see it.
You grind all day, but if you’re honest, only 2 hours actually push the business forward. The rest? Mental friction dressed up as “work.”
Tweaking the landing page when you should be calling prospects.
Studying competitors while your product sits on the shelf.
“Strategizing” as a way to delay execution.
It’s not laziness. It’s biology.
Your brain was built to avoid risk and save energy. Which means every high-stakes move feels like danger, so resistance kicks in.
This hidden drag is what keeps founders stuck. It’s silent. Expensive. And it compounds.
I break down how it works and the 5-domain framework to shut it down in the new video.
Stop leaking performance. Start sealing the gaps.
watch video on watch page
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The false diagnosis trap
Most founders blame external factors when things go south:
-Wrong offer
-Bad timing
-Weak team
-Poor strategy
The truth is that your business isn't stuck because of strategy.
It's stuck because your performance and execution.
Neuroscience shows chronic stress shuts down your prefrontal cortex, the part responsible for decision-making and planning.
We once worked with a founder who had been stuck at $40k/month for many months.
Why?
Her nervous system treated growth decisions as threats. So she didn’t execute them.
We didn't change her strategy; we rewired her nervous system.
Result? Broke through that plateau, fast.
What growth decisions is your brain treating as dangerous?
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I help ambitious founders scale their businesses fast without burnout, overwhelm, or 12-hour days.
I built Selfmastered to solve the real problem no one talks about: entrepreneurs don’t fail because of strategy, but because they can’t execute consistently.
Why? Because your mind is wired for comfort and distraction—not clarity, deep focus, or consistent execution. Without rewiring this default, scaling your business is chaotic and painful.
Since 2017, I've helped 300+ founders rewire their minds for elite execution using proven neuroscience, psychology, and behavioral science frameworks. On average, clients triple productivity, eliminate overwhelm and procrastination, and double revenue—in just 3-4 months.
Here, you'll learn how to:
• Build unshakable clarity, focus, and discipline—daily
• Scale with calm intensity instead of chaotic hustle
• Rewire your inner operating system to drive external results
I work with 100 founders per year. Apply here: selfmastered.com/application
17 March 2021