Growing up in the metropolis of Hong Kong, where cutting edge architecture is juxtaposed with centuries of culture – Brought up in a family with strong background in pharmacy, Ada Ooi watched with fascination as elders restored health to skin, body and mind using the principles of traditional apothecary and modern science to return the humours in the body to their natural state of being – a state of equilibrium.
Ada believes, “The combination of practical insight as a facialist and my background growing up in a 'melting pot' of Asian cultures compelled me to create a skincare line to help the time-poor like myself balance their skin. The excesses to which we expose ourselves daily – high pollution levels, work lives filled with psychological stress, overly processed foods - all require a counterbalance. 001 is created with the most innovative of Cosmopolitan Asian skincare science, rituals and regimes in mind, designed with refined ingredients, potent formulas and sensory aromas."