After learning much through all the branding experiences, we are now more capable and skilled to offer our customers more selections. We initially thought of “save money” instead, however we changed it since there are plenty of existing stores claiming to save money for their customers, which leads customers to spend a lot more time on average comparing prices (especially in traditional stores, where one can easily spend hours to shop for something they want). We believe that saving time = save money and thus, we want to break the common misconception of saving money, which truly and simply means to save your time.