AiDU is a digital media platform established by the team behind Shambala Festival and The Kambe Foundation.
AiDU will showcase work, develop audiences and raise money to support the grassroots of the music industry, especially the live sector, that has been devastated by coronavirus.
AiDU will produce entertaining, engaging and informative shows focusing on presenting excellent music alongside other art forms. They will be more than just simple streams and will include in-depth interviews, live Q&As and also explore the issues facing the industry today.
Alongside in-house productions, AiDU will also work with other content providers and producers to create a rich schedule of programs providing a platform for many art forms, artists, causes and issues from across the UK and beyond.
Although inspired as a reaction to the devastation caused by coronavirus, AiDU has the purpose and intention to be relevant well beyond this current crisis and is here to stay!