Our mission is simple:
WE WANT TO CREATE A BETTER COW
We have always believed that there is no match to a well bred Holstein in regards to milk production. BUT there are emerging problems with the US Holstein, including calving difficulties, SCC, fertility, general health and longevity. We think many of these problems are a direct result of inbreeding and poor breeding (breeding programs focused on high production only). These problems add up quickly, creating a mountain of extra costs of all kinds. They reduce net profit but more importantly: they have given the dairymen many extra headaches.
The solution is the procross. "PROCROSS " is the best proven crossbreeding program -- today used by dairy farmers in the US, Italy, Spain, Germany, Portugal, Australia and other places. By now the combination of Viking Red, Montbeliarde and Holstein HAS PROVEN TO BE THE MOST PROFITABLE COMBINATION as you get the maximum hybrid vigour on top of the high performance of the three breeds.