Heartland America® opened its doors back in 1985 with a mission of providing quality goods at affordable prices. As the years have passed, our catalogs have gotten bigger and our customers have repeatedly made us a success. Our list of valued customers is now over 4 million and grows every day. Even though our size has grown, our commitment to our customers has remained. We have become a world-class Catalog and Internet company providing quality products at value prices. We are proud of the large selection and low prices that have made us famous. Our online showroom not only offers thousands of items to choose from, but also provides a quick and easy way for our customers to shop.