The problem with fashion today is that, everyone is running towards making volumes to meet the demand, buying volumes of fabrics to meet the fast fashion model. People are not putting any focus on quality, the unique designs, consumer’s preferences, the right price and also the impact that buying volumes and wasting them makes on the environment and then the labor exploitation. The quest of mass production and to reach out to the world at large is spiraling out of control.
Our packaging is made of DEAD STOCK. Dead stocks are basically the left over from bigger companies which are now considered waste. They will typically end up in landfills. We give such fabrics a second life by making shirt pouches for our brand.