When we ideated ithought, we clearly intended to offer a managed portfolio product. We spent time understanding what we could do differently. We mapped our strengths and market opportunity. We strongly felt that our PMS should be carefully curated, delivery driven, and centered on investment excellence. Our strengths were clear. We are backed by years of research, a performance-driven advisory track record, and a unique investing experience. We work with a smaller subset of investors and focus on quality engagement.
Our PMS will offer thematic investing opportunities and innovate in product design. We believe that our model will be significantly differentiated from the products on offer. Our PMS is designed mainly for high net worth investors with an expectation of reasonable, long-term returns generated through moderate risk-taking, and consistent investment strategy. It is our belief that bottom-up investing can still deliver outlier returns without racing indices and benchmarks.