I think the biggest difference is, we are a group of people who share a common interest, in this case recreational boxing and mma. We're not selling you heavy bags or a ring or treadmills - we're selling you an environment - one that will not only get you into the best physical shape of your life, but will have a dramatic effect on all areas of your life. Being motivated by the trainers and inspired by the members is something you can't get when you're walking on a treadmill watching CNN. There is no hierarchy, everyone comes to train.