02:03

Does my startup need a brand strategy ?

01:15

Are brand books dead?

01:52

Let's talk about how you should build your brand ..

03:51

How I would reinvent JC Penney - Part 2

03:02

How I would reinvent the American retailer JC Penney! Part 1

02:55

Let's see if this message 'clicks' ...

03:36

How I would reinvent AMC ! Part 2

04:38

The history of AMC theatres

01:51

Why Odele Beauty and Minnesota Lynx Partnership is a Great Brand Move for the Company...

02:31

Can banning customers be a smart business tactic?

01:50

Building a business is like dating... and branding is the romance

02:04

Using IMPROV to generate creative ideas for your brand...

01:54

Hot Take: Pepsi's New Logo & Packaging Design is Not Cutting It

02:44

Battle of the Brands: Powerade vs Surreal Celeb Endorsements

01:42

Why brand strategy and creative MUST work together

01:53

What Adidas' Dilemma with Yeezy Inventory Teaches Us About the Value of Brand...

01:15

Battle of the Brands: Tinder vs. Hinge

01:16

What is a Brand Strategist?

01:36

Build your brand for a mindset vs. a demographic

02:07

What kind of branding partner you need (according to your business life cyle)

01:49

Why brand strategy is crucial for your visual rebrand

02:26

Will Chat GPT replace creatives? Brand strategist puts it to the test...

01:19

Your brand story needs a conflict (plus an example from Pepper Bras)

01:09

How I'd brand a laundry product...

01:39

Battle of the Brands: Equinox vs La Vie

01:08

How to use this proven psychology theory for your brand

02:27

Reviewing the Tarte Dubai Influencer trip

01:34

How to Position a Unique Brand POV

01:13

How Liquid Death attracts Die Hard Fans

06:06

2022 Brand Retrospective + Goals for 2023

02:50

2021 Retrospective + Goals for 2022

00:46

Out with the old, in with the Young.

02:31

2020 Hindsight - A Look at this Past Year, Where We’ve Been and Where We’re Going

03:03

Our Super Simple Marketing Strategy That Actually Works

02:18

Getting Past Your Fear of Disruptive Branding

04:25

Crafting a Compelling Personal Brand Story

04:13

What To Do If Your Brand Message Isn't Landing

02:37

Top Four Value Drivers for Winning at Marketing & Sales

06:25

5 Tips to Ensure Your Personal Habits Align with Your Purpose

02:36

Repositioning Your Brand for the New Normal

02:04

Cool Design is Not a Strategy

02:20

Why Values-Based Marketing is More Important Than Ever

08:31

Your Ineffective Marketing is Likely a Branding Issue

02:56

Should I Pivot My Business?