PLAYGROUND DIGITAL CINEMA is an attempt to reach out to a wider base, Bollywood has always organically grown in all avenues permitted by technology. Now, with a much younger, busier and digital savvy audience, cyberspace is the new frontier. To that end, a platform has been created to service the on the go customerā¦ Welcome to PLAYGROUND a Digital Cinema Channel Exclusively for the Overseas NRIsā¦Welcome to a web portal that brings the big screen into the palm of your handā¦
The algebra of entertainment is such that the digital space is not growing in a percentile but in multiplesā¦ With very few players currently in the market, that leaves an international audience to the tune of 120 million viewers that ardently follow Bollywood. 60% of this ever growing base is comprised of youth. At even a few clicks per capita, the resulting demand for digital content is colossal. And PLAYGROUND Digital Cinema Channel is ready to oblige. From films itself, to film based shows, to shorts, to miniserie