BRABAR aims to help teen girls feel comfortable & confident in their skin while giving them the tools to be their best selves. We promote self-love & strive to cultivate strong, confident young women who recognize a simple, empowering truth: you are so much more than your body, you are SOMEBODY.
We strive to encourage girls to recognize that she is her strengths, weaknesses, dreams, passions, accomplishments, failures, & everything in between. Her body is just one aspect of the amazing, dynamic individual that she is.
With a strong connection between intimate apparel & how girls feel about themselves; coming of age opens floodgates of information & emotion for girls. Unrealistic expectations & social media are negatively impacting the psychological development of teen girls. Embarrassment about changing bodies & growing up escalates girl's concerns about body image.
BRABAR is impacting change by shifting the conversation from body image to Comfort as the Foundation of Confidence.