Blink and you'll miss it - but that is just the way I like it. An inclusive LGBT moment in this Expedia commercial - that for the rest does not make sense to me. Watch closely at @. watch video on watch page
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In this Babbel clip we see an effeminate poodle lover (who could be of any denomination) and a gay duo of dancers. watch video on watch page
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Target is breaking role patterns by including a boy in this video for what is traditionally an exclusive toy for girls. watch video on watch page
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TOMS (mostly shoes) collaborates with LGBT+ organizations like Colors: LGBTQ Youth Counseling Services. TOMS are an Ally ~~ watch video on watch page
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It's vibrant, it's colorful, it's diverse, it's queer: it's the Absolut champion of Marketing the Rainbow. Absolut anthropomorphizes classic vodka cocktails as human characters with different backgrounds, life stages and characteristics. Despite a wide range of identities on display, a rainbow-colored aesthetic and a June launch, the campaign is not limited to Pride Month. watch video on watch page
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Bubly (Pepsico) launched the Coming Home campaign to celebrate Pride Month 2022, partnering with the Stonewall Inn Gives Back Initiative. watch video on watch page
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Postmates gets cheeky with the world’s first Bottom-Friendly Menu (seriously). watch video on watch page
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Coldwell Banker is an American real estate franchise. In this 2022 video we see many people who dream of a new house. One of the scenes shows two guys, quite likely partners. watch video on watch page
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Representation -- visibility -- normalization -- tolerance -- acceptance -- respect.
"Marketing The Rainbow" is the name of my PhD Research. In these, I look at the question "Does the gay consumer really exist?" As a result of my research I have come across many images and videos.
Follow me on for images from print and online advertising (from the '40s onwards): @marketingrainbow.bsky.social