02:50

Stop paying the "Google Tax"! | PMax's brand-non-brand shenanigans w/ Mike Ryan

03:05

Why do we splurge when we're broke?! | The Lipstick Effect explained by Rob Davis (THG)

01:20:31

smec Masterclass OMR 2024 ⏐ PMax Decoded: How you can transform key challenges into strategic wins

59:32

The secrets Google won't tell you! | Performance Max Decoded

47:25

How AI is Shaping the Beauty Industry w/ Rob Davis (THG)

33:24

Google Marketing Live: Ads in an AI-First Search Experience

47:11

Why your MarTech Stack is Failing You w/ Daniel Smulevich (Jellyfish)

39:49

Behind Temu's Digital Advertising Landslide

01:00:30

Know Thy Enemy: Advanced Google Auction Insights

31:59

Google's MMM Answer to Meta's Robyn, plus a change in Temu's strategy

53:04

Marketplaces: Navigating the Digital Storefront Landscape with Vinny O'Brien

01:01:36

Temu & SHEIN: Dissecting China's Ecomm Conquest with Stefan Wenzel

01:03:44

What's IN and what's OUT in 2024 ecommerce? - A CMO's playbook

29:05

The Future of Ecommerce Advertising in the Post-Cookie Era

31:45

Google Ads' New Frontiers: Performance Max, Demand Gen, and YouTube Shorts

38:24

The Future of Pay-Per-Click Advertising: A Conversation with Wijnand Meijer

02:03

Google Ads tactics for the Holiday season

02:25

smec explains | How to set up seasonal adjustments in Google Ads

30:04

Product Segmentation for Ecommerce: Tackling Efficiency and Scale

01:36

Performance Max: Why multi-asset-group is better

01:04

Performance Max: Feed only vs Full Build - does Feed only work?

01:01:08

The State of Performance Max: Insights from 3000+ PMax campaigns

36:17

Google's Auction Games: Beneficial or Manipulative?

51:05

Exploring Amazon's Edge, AI Influence in Ecommerce, and Ad Tech Future

03:37

smec explains | PMax Best Practices for Different Verticals

50:16

The Impact of Google's Automation on Advertisers

43:32

Navigating the Labyrinth of Mystery Placements and Estimations

07:02

smec explains: Learnings from over One Year of PMax

46:04

An In-depth Look at Digital Marketing with Stefan Bures from metoda

53:01

Webinar: Maximize Revenue on Key Dates

57:20

Feed-Based Advertising and AI in Product Management with adidas's Senior Product Manager, Onur Polat

57:25

S. 2. Episode 12: Shedding Light on Marketing Mix Modeling: Lampenwelt's Data-Driven Strategies

01:06:06

A masterclass in DTC ecommerce with the Miami HEAT

49:47

Performance Max: One Google Ad campaign to rule them all

47:07

DTC Operator: How to keep your competitors close but clients closer?

43:08

How online retailers stay ahead of emerging economic challenges

40:36

Panel: Grow or Die in ecommerce

28:18

ROAS Pathology and its top challenges

35:51

A roundtable discussion of price and promotional strategy for Q4 2021

01:06:11

Building teams and driving growth in different business contexts

21:17

NRF Special: Trends, challenges and future of ecommerce - Europe vs US based retailers.

01:05:35

Confessions of marketing VP - Scale now or measure forever

42:41

Performance Max for Online Retailers

01:07:14

Marketing growth, experimentation, and modeling with Mike Taylor

51:31

Search Engine Marketing: organic, paid, or all of the above?

19:39

Black Friday: What is ahead for retailers?

51:32

Unveiling the Power of Generative AI in Ad Campaigns

39:16

Ecommerce trend update: changing business models and client acquisition

56:23

Google Ads and PMax: The Great Brand vs. Non-Brand Debate

44:58

Building brand on data: Amazon advertising for retailers.

43:56

Advertising 60 million products: How to set and measure your paid advertising?

48:33

Forecasting for Ecommerce: Guide to profitability

52:46

Increase Your Reach and Profitability with Microsoft Advertising

44:26

Ecommerce in the UK: Performance Max, Microsoft Ads and Agency vs in-house.

48:13

AI in marketing: The War of Search Engines, prompt engineering, and what are we doing wrong?

46:28

The Future of advertising: AI-Powered Bing for retailers with Fabrice Canel

41:36

Google Marketing Live: Exploring the Impact on Ecommerce

03:46

smec explains | A/B Testing with PMax campaigns

04:39

smec explains | Maximize Campaign Efficiency: How to Import Google Ads to Microsoft Ads

04:02

smec explains | Mastering PMax Asset Groups and Audiences with Philipp Brezina