Following an outstanding season that saw the brand protagonist of unprecedented experimentation on material and stylistic fonts, Florim relaunches CEDIT - Ceramiche d'Italia.
Created with the desire to explore new methods of expression useful to characterize the culture of living, CEDIT made its mark on the 20th-century scenario. Its name was associated with the prestigious names of Marco Zanuso, Ettore Sottsass, Alessandro Mendini, Sergio Asti, Emilio Scanavino, Mimmo Rotella, Gino Marotta, Achille and Pier Giacomo Castiglioni and the Group DAM.
Today and in the years to come, CEDIT is relaunching its aptitude for collaboration with names of greater relevance, giving rise to ceramic collections devised by Italian designers who pursue design paths - both in project design and in ideas - that are distinct from one another and each defined by an original stylistics hallmark. Culture, Ethics, Design, Identity, and Talent are the five pillars that define the values of the brand.