01:01
The Ideal Phase a Company Should Implement a MMM Solution
01:19
Industries and Sectors That Benefit the Most From MMM Solutions
01:32
How the Reversal of Cookie Deprecation Will Affect Measurement
01:15
Understanding Leavened's Iterative Hypothesis Testing Framework
01:18
Getting Results After Implementing a MMM Solution
01:28
Improving Business Media Efforts & Driving Incremental Sales
01:08
AI's Role in Marketing Mix Modeling
01:16
Cookie-Based Performance Signals Inadequate for Measuring Campaign Success
00:50
Transparency: Imperative for a Marketing Mix Modeling Solution
01:01
Utilizing Market Mix Models for Better Analytics
01:31
Uncovering True ROI Beyond Attribution
01:56
The Power of Predictive Modeling in Customer Engagement
01:51
Avoiding False Metrics in Strategies
02:02
Practical Strategies for a Data Driven Organization
01:28
The Importance of Behavioral Data in Lower Purchase Funnel
01:42
Understanding Consumer Trends Through Quant and Qualitative Research
02:13
Mastering Customer Journey Mapping for Effective Marketing
01:01
Market Mix Modeling: The Key to Understanding Cross-Platform Impact
01:39
Leavened Overview
00:23
Brand Growth Through Brand Building (Snippet)
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About
Leavened is a marketing measurement technology company. We’re data scientists who know marketing and marketing experts who know analytics. Leavened’s platform helps increase marketing ROI by enabling the planning, measurement, and optimization of efforts based on consumer behavior. We address the three biggest frustrations in the measurement and optimization process: the time it takes, the amount it costs, and the lack of transparency. Our non-cookie technology tools enable real-time, in-market optimizations. The Leavened platform was developed by marketing professionals and data scientists with more than 20 years of performance-based marketing experience.
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