01:04

Hidden measurements about your online presence you could be missing

01:04

Week 3 Are there gaps in your marketing measurements

01:02

Demystifying Data: A 3-Step Process to Drive Action

00:58

Is there hidden treasure in your marketing measurements?

01:01

How to nurture trust through consistent content.

01:03

Give a Little Love: How to Provide Value Before the Sale Without Devaluing Your Offer

01:03

Why Your Company’s Backstory Matters: Building 'Know, Like, and Trust'

00:58

Short and Sweet: How to win hearts with impactful content

01:05

How to Create a Winning Marketing Plan: Step 4 - Marketing measurements

01:05

How to Create a Winning Marketing Plan: Step 3 – Balancing Budgets and Timelines

01:05

How to Create a Winning Marketing Plan: Step 2 - Market positioning

01:02

How to Create a Winning Marketing Plan Step 1 Setting Goals

01:02

How can you maximise impact with integrated direct mail and digital channels?

01:04

How can you leverage Direct Mail effectively?

01:05

Should you introduce Direct Mail into your marketing mix?

01:05

Could you use audience behaviour to target prospects?

01:00

What are psychographics and how can they help you target your customers better?

01:03

Do you know the demographic details needed to describe your audience?

00:59

Do you know enough about your audience to target them?

01:03

Are your email marketing campaigns even arriving?

01:05

Are your emails falling at the first hurdle?

01:05

What is the optimal length and frequency for email marketing?

01:02

Which email metrics should you focus on?

00:59

Could segmentation make your email marketing efforts more effective?

00:58

Do you measure what matters?

01:04

Do you have the key components you need for a marketing plan?

01:01

Are you taking the best position in your market?

01:04

Is it time to reassess your marketing goals?

01:05

Could value creation provide a better position in your marketplace?

01:06

How do business-to-consumer vs business-to-business consumer values differ?

01:05

What is the relationship between value and what customers are willing to pay?

01:00

Do you understand what your audience values about you?

01:04

Is it ethical to use Nudge Theory in your marketing

01:03

Is scarcity the missing element in your marketing toolbox?

01:03

Are you leveraging social proof to convert customers or is it backfiring?

01:01

Is anchoring working for you or against you?

00:55

Are you being nudged? An introduction to nudge theory in marketing.

01:05

How Can You Use Fear in Messaging Without Losing Credibility?

01:01

Do You Know How To Use Frustrations In Your Marketing?

01:04

Are you appealing to your customer 'wants'? The role of wants in marketing messages.

01:01

What driver are you tapping into? How to know when appealing to customer aspirations will work.

01:06

Are you turning customers into fans or letting your efforts go to waste?

01:01

Are you turning Desire into Action? Maximise Conversions in the Action Phase of AIDA.

01:03

Are you creating desire for your product or service?

01:05

What market research options are available to you, and how do you know which tool is best?

01:01

Are you making a good first impression? Tips for the Awareness Stage of the AIDA Marketing Model.

00:54

Are you close to striking gold? How to find out and what to do about it.

01:04

How do you make the most of your research efforts?

01:08

What market research options are available to you, and how do you know which tool is best?

01:09

Do you understand your audience and what they really value about you?

01:00

Are you making the most of your Microsoft Clarity account?

00:52

Do you want 'Clarity' over how people are using your website

01:04

Do you know how to use each marketing measurement tool?

01:05

Do you have a full picture of your marketing, or do your measurements need a tune-up?

01:07

Are you struggling to connect marketing measurements to business success?

01:00

Are you letting your audience take the lead or failing to ask for consent?

00:58

Is your content fizzling or leaving your audience wanting more?

01:05

Do you make your audience feel special with your content?

01:02

Are you playing the field or ready to commit to an audience?

01:03

Where can you get inspiration for your content marketing?