YouTube is the second largest search engine, withย over 2 billion usersย per month -- so it's an undeniably powerful channel for your marketing efforts.
However, if you don't use YouTube for your current marketing strategy, you're not alone. In fact,ย businesses choose Facebook as a channel over YouTube, even for video content.
In 2018, the HubSpot Academy team didn't take advantage of YouTube, either. But in the latter half of the year, the team feared the major losses in traffic they could face if they didn't hop on board -- so they implemented a strategy that enabled them toย grow YouTube subscribers by 25%ย in just two months. Because YouTube is a search engine, part of that strategy relied on optimizing the videos to increase the chances of discoverability.
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