A land full of artisans, cultural curators and talented individuals, India, where a philanthropic individual like Mr. Ram Vemireddy has created a niche in the handicrafts and clothing industry by bringing rural talent to the forefront. Mr. Ram’s grand vision for the hand workers and crafters of rural India led to the formation of Desiauthentic, an online eCommerce platform where such artists can sell their products without the hassles of middlemen. Desiauthentic is a marketplace where Indian heritage from remote areas finds a platform to showcase its beauty and skilled but deprived workers find a place to sell their worthy creations without losing commission to middlemen.