We are Nature's Way. We are passionate about nature. We are purveyors of truth and the preservers of ancient wellness practices. And for the last 50 years we’ve made it our mission to help others live their best life possible through our expansive line of herbs, vitamins and minerals, probiotics and homeopathic remedies. Our family of products includes trusted brands such as Alive! multi-vitamins, Umcka ColdCare, Sambucus and Fortify probiotics.