HiRadio is a digital media platform founded in 2015 by DJ ROYAL. Hiradio is located in the heart of south-east Amsterdam which is a highly populated urban town. Hiradio is devoted to African culture, music, debates, and other relevant topics beingdiscussed in Africa. Being the most dynamic satellite and digital radio station, Hiradio connects the gap between African culture to African’s in Diaspora’s through varied genres such as; Afrobeat’s, High-Life, Hip-Life, Dancehall, Reggae, Reggaeton, Moombahton, Country, RnB, Hip Hop & Gospel. Hiradio focuses on building the brand as a family through engagement. This allows all followers of the channel to find a topic of interest. This not only makes Hiradio the finest Afro-urban radio station in Europe, but Hiradio also has an achievement of 4 awards to show for it.