Living between New York and Hawaii and practicing yoga daily, THE UPSIDE’s Founder Jodhi Meares identified a gap in the market for activewear that combines fashion with technical performance. Now 4 years old, the Sydney based brand has earned its place as one of the top activewear labels in the global market without abandoning functionality or premium style.
THE UPSIDE strives to remain pioneers within the industry, transcending the boundaries of the yoga studio and bringing an element of playfulness to everything we do. Across all touch points we believe in the details and aim to bring our customers not only beautiful clothing but an experience that elevates their workout and lifestyle so that they can be the best version of themselves.