Since early 2011, Roc plugged away at what he calls, “An album that wasn’t all about me, but more of a project that was about how other artists sounded on my beats.” Those guests include Cormega, Freeway, Guilty Simpson, Boldy James, Knowledge The Pirate, longtime affiliate KA, as well as AG Da Coroner. The last is Marci’s first signing as VP of A&R at Man Bites Dog Records, the same respected imprint responsible for the third album in Roc’s solo franchise.
In honing his craft, Roc is deliberately hands-off with artists. “I don’t come to people with concepts, unless we have to follow the guidelines of the track,” he admits. “If I’m workin’ with somebody, I want them to do what they feel. I don’t want to govern a project too heavily. I’d rather just everybody do what they naturally do.” Additionally, the Los Angeles-based New Yorker also only makes music when he’s compelled. “The only time I really listen to music is when I’m about to do some.
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