Rowlux® is a multi-lensed thermoplastic film that manipulates light to create a variety of unique and interesting visual effects. Rowlux gets its appearance of depth and motion from thousands of minute parabolic lenses that are molded into the surface on both sides of the film. These lenses create a pattern of absorption and reflection of light which results in optical characteristics that are remarkable. "Shimmering silk", "stardust sparkles", "bubbles" and "satin flame" are some of the ways this material has been described.