01:46

Meet the Heroes 2022 Recap

01:32

Heroes of CRM Conference 2021 Recap

49:25

Annie O: A Story of Transformation – live at Heroes of CRM Conference 2021

01:01:34

Philipp Klöckner / Erik Siekmann: Marketing Transformation Podcast: Special from Heroes of CRM

19:54

Janine Strenge: idealos CRM Journey​ – Wie idealo einen CRM Growth von 2.000 % in 5 Jahren erreichte

27:31

Saskia Demel / Michael Munder (Porta): How to Kick-Start Your CRM with Clickstream Data

25:41

Marit Quaatz / Julia Vockeroth: How flaconi Integrates Direct Mail into Its Digital Customer Journey

25:00

Dr. Florian Heinemann (Project A): Why The #1 Priority of Every CMO Should Be CRM

23:09

Jochen Missel (Alphapet): The Importance of CRM for A digital Brand Platform

28:36

Dr. Markus Wuebben (CrossEngage): The New Era of CRM – Lessons Learned and What We Need to Do Now

57:34

DER Touristik – The Big Five – Insights into the Digital CRM strategy of DER Touristik Online

55:21

optilyz & Contorion – Direct Mail Automation & Hyper-Personalization at Contorion (DE)

47:46

Telefónica & trbo – Telefónica's Evolution From CRM to a 360 View of the Customer

37:28

tesa – Customer Data Platforms: Dos and Don'ts for Long Term Improvements

44:33

Babbel – From “Cash Revenue Machine” to “Customer Relationship Management”

31:14

Marley Spoon – CRM and Digital Privacy

43:45

Douglas – Data That Changes: How to Use Data for Your Online Marketing

44:01

NEXUS United – Building a Successful Operating Model for Data Driven CRM

01:09:42

CrossEngage & GetYourGuide – CRM in a Platform Economy

01:27

Thank you for making the Digital Heroes of CRM Conference 2020 great!

39:29

Florian Heinemann (Project A) – Merging of Customer Acquisition and Retention

23:57

Bjoern Sjut (Finc3) – High End CRM on a Low-Cost Infrastructure

08:01

Bjoern Sjut (Finc3) – Interview

05:48

Catherine Bostian (Delivery Hero) – Interview

07:06

Philipp Westermeyer (OMR)– Interview

07:34

Sebastian Amtage (b.telligent) – Interview

08:12

Dr. Mark Elsner (Echte Liebe) – Interview

29:07

Max Meran (Opinary) – How to Deanonymize Anonymous Users

14:46

Maike Haberkorn (Mailjet) – Stand by Me: When to Partner up and How

22:55

Thomas Brommund (Webtrekk) – Successful Data-Driven Management Through Data Streams

32:14

Matthäus Michalik (CLANEO) – Synergies Between Content Marketing & CRM

21:43

Bastian Lopez (LINK Mobility) & Bastian Seibt (Finanzcheck) – SMS in Customer Communication

18:22

Robert Rebholz (Optilyz) & Daniel Preuß (Outfittery) – Direct Mail: CRM's New Secret Weapon

32:59

Franz Posch (Incuda) & Oliver Wolf (Xperify) – The 370° Customer View

27:10

Anna-Katharina Knarr (Trbo) & Tobias Roth (Galeria Kaufhof) – Dynamic Segmentation

18:56

Catherine Bostian (Delivery Hero) – The Pleasure of Problem-Solving

17:04

Markus Gerlitzki – Current Challenges in Personalization

36:15

Sebastian Amtage (b.telligent) – Beyond Marketing Automation

36:00

Philipp Westermeyer (OMR) – State of the German Internet – Five Paths to Victory in Times of GAFA

18:54

Melanie Sickinger (Limango) – CRM Between Handmade & Automated Communication

23:11

Dr. Markus Wuebben (CrossEngage) & Dr. Mark Elsner (Echte Liebe) – Acquisition vs. Retention

02:07

Heroes of CRM Conference 2019 Recap