SETTING A NEW STANDARD
Our singular mission is to set a new standard in luxury mens underwear. We aim to create the worlds best and most comfortable undergarments that change the way you think and feel about underwear.
WE DO NOT COMPROMISE
When you make the very finest products in a very particular category, it’s simply not an option. To design and create our collections, we source fabrics around the world that are both rare and newly innovated. We employ unique knitting technologies to produce the finest, softest and smoothest fabrics. And the quality of its performance must be as high as the quality of its feel.
SOPHISTICATION THROUGH SIMPLICITY
Our prevailing aesthetic is pure. There are no hidden pouches, panels or gimmicks. Design is streamlined, classic with a nod to modernity. We want the first thing you put on in the morning to be comfortable, uncomplicated and complementary.
Joined 12 February 2014