Thiru Media youtube chennalThere is a ton of lead generation that can take place in a good description. Unlike annotations, the links in your description box work across mobile and desktop platforms and while annotations only link to an associated website (and a few other limited options), a link in the description box can connect your viewers to bitly links, external websites, Amazon affiliate links, or all of the above. This ensures your viewers are able to connect with your products pages, optins and other content.
But dropping links in your description like a spammer in a gaming forum is not going to cut the mustard on the worlds largest video platform. You’ve got to add structure to the copy so your viewer can easily navigate the content. So let’s take a look at the 5 ways you can add value to your YouTube descriptions today.