Mehendi magazine is the dream project of its young and enterprising publisher Fayaz Salahudeen whose business roots are from one of India’s most reputed wedding card company Olympic wedding cards. ( Olympic Ventures) Which has catered to customers of all segments since 1962. This young entrepreneur was quick to realise the requirement for added services for his clients which was the forerunner of the Mehendi magazine,The Art of Life. Started as a guide for not just for a fancy wedding but also for a happily ever after. The magazine is aimed at that section of society which would include anybody of marriageable age and their families who are looking to plan their wedding and young couples who can use this as a guide to various aspects of their married life. Mehendi aims at keeping alive the sacred rituals, customs and authenticity of traditional weddings. This does not restrict the magazine to only a particular section of society, as it is also a fun, informative and trendy read.