Questlove and New York Times Best-Selling author Malcolm Gladwell cover the topic of practice and Malcolm shares the true meaning of his 10,000 hours theory in Episode 4 of the Quest for Craft series. Watch now and subscribe to our channel to watch each episode as it unveils on YouTube.
In Episode 3 of Quest for Craft, Questlove and Patti Smith discuss craft and time, reflecting on Patti’s legendary years with Electric Lady Studios. Watch the episode now and subscribe to our page to be notified when new episodes are released!
Episode 2 of Quest for Craft, a web series from The Balvenie and Questlove, is now live on our YouTube channel. Subscribe now to watch the episodes as they release this fall.
Episode 2, Craft and Community with Jimmy Jam - Questlove and Jimmy Jam connect on meeting their core creative partners at a young age, and chat about how instrumental their creative communities have been in helping them become the artists they are today.
In Episode 2 of Quest for Craft, Questlove and award-winning music producer Jimmy Jam connect on meeting their core creative partners at a young age, and chat about how instrumental their creative communities have been in helping them become the artists they are today.
Subscribe to be notified when the full episode drops next Thursday, November 11.
Quest for Craft, a web series from The Balvenie and Questlove, is now live on our YouTube channel. Subscribe now to watch other episodes like this one as they release this fall.
Episode 1, Craft and Chaos with Michael Che - Questlove and Michael Che chat about how to infuse purposeful levels of chaos into their careers, how it can push you to a new level of creativity and how it can be a key factor in honing your craft.
Coming Thursday, October 18th, Episode 1 of Quest for Craft premiers, a digital series about the obsessive, never-ending journey to create something extraordinary. Hosted by Questlove and featuring SNL comedian Michael Che. Please subscribe to our channel to watch this episode and the additional episodes unveiling this year.
Quest for Craft, a web series from The Balvenie and Questlove, premieres on October 28th on our YouTube channel. Subscribe now to watch the episodes as they release this fall.
Quest for Craft, hosted by bestselling author, cultural icon and scholar of creativity Questlove, explores modern creativity between the lines through compelling creators that pour their hearts into what they do. The series, filmed in the iconic Electric Lady Studios, centers around four of the most creative minds, legendary GRAMMY Award winning music producer Jimmy Jam, SNL comedian Michael Che, punk-rock icon Patti Smith, and prolific author Malcolm Gladwell, as Questlove opens conversational passageways to their creative processes, inspirations and aspirations over four compelling episodes. Each episode also includes films, animations and other cinematic rabbit holes undertaken in search of answers that illuminate the journey of ultimate craftsmanship. More information on each episode is below.
● Episode 1, Craft and Chaos with Michael Che - Questlove and Michael Che chat about how to infuse purposeful levels of chaos into their careers, how it can push you to a new level of creativity and how it can be a key factor in honing your craft.
● Episode 2, Craft and Community with Jimmy Jam - Questlove and Jimmy Jam connect on meeting their core creative partners at a young age, and chat about how instrumental their creative communities have been in helping them become the artists they are today.
● Episode 3, Craft and Time with Patti Smith - Questlove and Patti Smith delve into the topic of time as Patti reflects upon her time with Electric Lady Studios, from attending the opening party to going on to record many of her albums at the legendary studio.
● Episode 4, Craft and Practice with Malcolm Gladwell - Questlove and Malcolm Gladwell cover the topic of practice and Malcolm shares the true meaning of his 10,000 hours theory, how it’s been misunderstood in the past and how getting better at your craft can involve going beyond your mastery to take on new challenges.
Please welcome Questlove, our new partner on the journey of exploring ultimate craftsmanship. Not only is Questlove an entertainment and cultural icon and scholar of creativity, he also shares our passion for craft and the never-ending journey of taking something from great to exceptional.
Together, we are going to explore the places where creativity and craftsmanship meet,
including in a new digital series “Quest for Craft,” premiering in 2021. Join us as we embark on this creative and extraordinary ride!
The Balvenie has perfected the craft of whisky making for nearly 130 years and remained fascinated by the creative processes.
As part of their continued partnership, The Balvenie and 6-Time GRAMMY Award Winning musician, Academy Award-winning filmmaker, Questlove have returned on Oct. 16, 2023 with a third season of Quest for Craft. This season takes the viewer into the world of craftsmanship by analyzing creativity through the lens of commitment, connection, voice, and joy with Anderson .Paak, Yo-Yo Ma, Fred Armisen, and Lena Waithe.
Quest for Craft has won the 2023 Webby Award for Video Series (Branded), 2021 Shorty Award in the Industry: Wine, Beer & Spirits category and 2021 Brand Film Award in the Consumer Goods category.
___
The Balvenie Single Malt Scotch Whisky ©2023
Managed by William Grant & Sons Inc. New York, NY. 43% Alc./Vol.
Must be of legal drinking age to engage (21+). Handcrafted to be enjoyed responsibly.