My goal is to help students and advertisers understand digital media/advertising and marketing. I would simplify the jargon heavy concepts of digital media. Started my journey in digital media in 2003 when it was a relatively new field and social media didn't exist. I have worked on the agency side and client side, and now I do full-time consulting. I've planned and managed media for muti-million dollar ad spend global clients like American Express, British Airways, Cisco, Honda Cars, Du Pont, Motorola, Sony Ericsson, and LG to name a few. I will make videos about industry trends, targeting audiences, category specific videos, strategies for brand awareness, consideration and conversion, discuss case studies, practical media planning, buying and implementation tips.