#1 Determinant of how well our clients do:
They can sell to leads from cold email.
98% of my sales consulting:
Showing clients how to sell to ice cold prospects
Unpredictable lead flow usually means your business is based off referrals
You should be able to turn your leadflow on and off like a faucet
Not being able to generate leads is like hopping around on one leg
Like you can’t really do anything, but even worse, you don't know it.
The married guy with a spare tire who thinks he can "get a date no problem"
Learn to sell cold
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If you’re trying to use content as an acquisition channel, there’s a super specific way you need to go about it
Because you don’t want to seem poor
The goal with your content is to speak to your ICP directly
Your best bet is providing free value and being funny
But there’s a specific type of content you need to avoid at all costs
Because instead of helping you, it hurts your business:
Posting your business journey/transformation is one of the worst things you can do as an agency owner
By doing this you immediately position yourself as a subordinate
Your clients see you as a charity instead of what you really are:
An entrepreneur.
So if you’re posting your journey online, stop
Because it’s hurting your business
Even if you can’t see how, trust me on this
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I help businesses drive demand and conversions through layered outreach, private infrastructure, paid media, and sales/inbound content consulting.
With a hospitality background, I trained 10,000+ bartenders, authored textbooks, and designed events for Fortune 500s and Ivy League universities. Now, my wife and I run a demand generation company, leveraging her PR expertise.
WHAT WE OFFER:
▸Private Infrastructure for Cold Outreach
▸ Layered Outbound: LinkedIn, Instagram, X, Email
▸ Paid Media: Omnichannel
▸ Website Optimization & Sales Training
▸ Inbound Content Consulting
We specialize in Pharma, Private Equity, and Startups, offering tailored solutions to reduce acquisition costs and fuel growth.
Let’s connect and explore how we can help your business thrive.
3 November 2022