Uncontested is a company that shares inspiration, provides a community, and brings awareness on how combat sports is beneficial, while educating the future of fighters (ie. youth). The brand name is Uncontested. The name needed to be both catchy and relatable to the boxing culture. When you are watching a fight and the announcer- Lists the accolades of a fighter - for example: Undefeated, Reigning Champ, Undisputed, etc. The thought of Uncontested, was fitting.