Welcoem to posts!!
in the future - u will be able to do some more stuff here,,,!! like pat catgirl- i mean um yeah... for now u can only see others's posts :c
I'm resurrecting my email list for online sellers...If you want a weekly update with what will basically be reminders of new videos and other things I've been doing, you can sign up here: eepurl.com/gkWbDj
7 - 0
Share this with your customers!
5 - 0
(This is the next part of an article about getting views on Etsy...For the entire article, click here: artisanshopper.com/how-to-get-more-views-on-etsy/)
Hereâs a quick idea list for increasing your views on Etsy and making sure that you get more as time passes!
Get your SEO in place and use accurate keywords to help Etsy show your products to the right people.
Remember that not all Etsy views come from search results. Email lists and social media can bring plenty of traffic that doesnât involve search at all.
Understand your customer and how they use your products.
Try to see if you can identify different groups of customers who can use your products as well as your main audience.
Make sure that your photos are appealing and that your shop home page looks good. Fill out all of your profile information to make people want to click through and stay on your products longer.
Ask for reviews in the packaging materials that you send out with every order.
Use social media, youtube and even a blog to drive people directly to your shop.
Offer free shipping to make people more likely to click through to your listing. Do this on an individual item level if you can, donât use the $35 free shipping guarantee because that can eat into your profits!
If you want to offer customizable listings, do that. People shop on Etsy for personalization, so if you can offer that definitely do.
Have clear shop policies about returns and cancellations so that people donât have to search for answers. This will make people more comfortable shopping with you, and theyâll be more likely to look around your shop longer if they know what your policies are.
Put graphics on your listing photos that answer common customer questions so that people can get more information from the photos.
Spend time using Etsyâs social system (favoriting and following) in a natural way to build your shopâs follower numbers and spread your listings around.
4 - 1
(This is the next part of an article about getting views on Etsy...For the entire article, click here: artisanshopper.com/how-to-get-more-views-on-etsy/)
Using Etsy ads for more shop views
Using Etsy ads is another way to get additional visits and views to your Etsy shop, because the Etsy ads algorithm is a separate system from the organic search algorithm. Itâs possible to be seen in both ads and in the organic search results on the same page, so that could increase your visibility in search results.
The problem with using ads is that there is a financial cost to them, obviously. If you choose to run ads you need to watch your costs very carefully to make sure that you donât spend too much and end up eating into your profits.
The Etsy ads system is unpredictable and can be very expensive or not spend your budget at all. It varies from case to case, so be prepared to pay attention if you do run Etsy ads.
Another ads system thatâs available to Etsy sellers is the offsite ads system. Offsite ads are mandatory for sellers who have made $10,000 or over in the previous 12 months, and optional for sellers who have made under that amount.
For every sale made through offsite ads youâll pay a flat 12-15% of the price the customer pays for the item plus postage, and you donât pay unless the visit from the ad resulted in a sale.
The offsite ads system can be good or bad depending on your profit margins and whether you have the Etsy free shipping guarantee turned on.
The cost of offsite ads plus the âfreeâ shipping that you have to pay for can drop your profits way too much.
If you are required to have offsite ads turned on in your shop, watch the sales from them very carefully to see if you need to increase your prices to make up for the additional selling fee youâll be paying when you make a sale.
Etsy Ads can help with your shop visibility by giving you a chance to be seen in higher positions on search results pages.
Be careful of the cost of ads, and make sure that youâre not spending too much based on your profit margins.
Offsite ads will give you sales for a flat percentage fee.
4 - 0
(This is the next part of an article about getting views on Etsy...For the entire article, click here: artisanshopper.com/how-to-get-more-views-on-etsy/)
What traffic comes from off of Etsy?
Some sources of traffic from outside of Etsy include social media, google search, offsite ads run by Etsy, direct traffic from links in email newsletters, and links from blogs or other online articles. These types of traffic donât use the Etsy search system at all because they donât involve a customer searching for the listing. They also may involve more effort on the sellerâs part because they can require a link to be placed on a social media platform to draw interest to the listing and persuade customers to click through.
To monitor views from off of Etsy, itâs important to have Google Analytics installed in your Etsy shop.
Etsyâs stats donât report all of the sources of traffic in a good breakdown, so using Google Analytics is the best way to see where the most traffic is coming from.
When youâre able to check to see where your off-Etsy traffic is coming from, you will start seeing where your efforts are paying off and where theyâre not driving as much traffic as you think they are.
Itâs important to do a reality check and see if the platforms that youâre using are actually bringing visits and views to your shop.
Checking the stats will also give you direction about where your customers tend to hang out online.
Putting more effort into those platforms should drive more visits to your shop and increase your views without having to pay for ads.
Install Google analytics in your Etsy shop, and make sure to use the search query settings to collect data (in a previous video, itâs linked in the video listed above)
Pay attention to where your ACTUAL traffic is coming from, and put more effort into those places.
Use the data to make decisions about how to spend your time promoting your shop.
4 - 0
(This is the next part of an article about getting views on Etsy...For the entire article, click here: artisanshopper.com/how-to-get-more-views-on-etsy/)
How favorites and clicks to listings can affect views on Etsy.
Etsy has said that one of the pieces of the search placement algorithm is the number of clicks on a listing and the number of favorites a listing receives after being found in search. Both of these send a signal to Etsy that the customer is interested in the listing, so it gives them information about the customer and the listing in relation to other things the customer has looked at.
Although we donât have 100% control over this activity, there are things that we can do to invite people to favorite our listings.
Some sellers add a graphic to their listings telling people to favorite it for later, and Etsy has tested settings that told customers to favorite things to receive personalized suggestions.
A lot of customers have no idea about how to favorite things, so telling them how to do so can increase the number of favorites your listings receive.
Getting people to click on a listing goes along with having good photos, but you can also add graphics to your listing photos that explain details of a listing that might make them more likely to click.
By adding details to the photos it gives customers information that they might not see before clicking through to the listing description, and that might be the information that brings the visit and views.
There are more things that we need to think about for organic search placement, but I want to move on to other forms of traffic that can increase your views on Etsy.
Some of these are related to the organic search factors and some of them are completely independent of organic search.
Listing clicks and favorites are used to help Etsy figure out what listings are good to show to which customer.
Clicks and favorites help listing quality if theyâre clicked after being found in search.
Customers who favorite your shop and listing will receive notifications about them later.
2 - 0
(This is the next part of an article about getting views on Etsy...For the entire article, click here: artisanshopper.com/how-to-get-more-views-on-etsy/)
How shop quality ratings influence views on Etsy.
Etsy shop quality is a rating that is assigned to each shop and includes things like sales, reviews, customer service, cases that are filed against the shop, and order processing time. Shop quality is an important piece of the search placement algorithm because these factors tell Etsy whether customers found the products and buying experience worthwhile. Etsy wants to send customers to shops that provide a good customer experience.
The shop quality rating formula is something that Etsy doesnât disclose, but a big part of it is clearly the kind of things that the Etsy Star Seller program measures.
Those would be things like how well we process orders, answer customer questions, and how many 5-star reviews we receive.
There are also things that we can control that fall into the shop quality rating category, including shipping speed and handling customer complaints.
While thereâs no guarantee that every transaction will end up perfectly, the way that we handle the basics of running a business will influence our shop quality ratings, so we do have some control over it.
The shop quality rating is part of the Etsy search algorithm and can affect your placement in search results.
Etsy has mentioned making the shop quality rating more transparent for sellers, but hasnât done that yet other than putting the Star Seller program in place.
We have control over how our shops are managed, so we can control this for the most part.
7 - 0
(This is the next part of an article about getting views on Etsy...For the entire article, click here: artisanshopper.com/how-to-get-more-views-on-etsy/)
Customer style and budget can influence views.
Etsy recently started using customer behavior as a large factor in search placement, and we have no control over a customerâs taste, style, or budget. When Etsy decides what to show to people, they use the customerâs behavior to decide which listings would be best-suited to that customer and what theyâre most likely to buy.
Unfortunately for us as Etsy sellers, search personalization is real and itâs here.
What I see in search is going to be based on my previous activity on and off Etsy, and Etsy is going to try to sell me things that they think I want to see.
Those things might be different from the things that they think you want to see, so Etsy will show you different things.
This means that our visits and views might be more unpredictable than they have been in the past.
Although we donât have control over certain things about the customer, we can kind of control other things.
It basically boils down to learning how to interact with customers through your listings and your shop on Etsy.
In addition, part of it is learning how to navigate the Etsy ecosystem itself.
Personalized search takes the customerâs personal behavior on the site into account.
We have no control over this!
Spend your time worrying about something that you have some control over, donât worry about this!
8 - 0
(This is the next part of an article about getting views on Etsy...For the entire article, click here: artisanshopper.com/how-to-get-more-views-on-etsy/)
How the seller quality rating influences your Etsy views.
The seller quality rating is one of the things that Etsy uses to determine search placement for our listings. Seller quality is a score that looks at things like how quickly we answer messages from customers, whether we ship orders in a timely manner, how many cases are open against the shop, and whether we receive good reviews.
Etsy doesnât give us the details on how seller quality is calculated, but if you do the things that youâre supposed to do, and get good reviews as a result, this rating should be fine for most sellers.
People who have a lot of bad feedback and who ship things out late or not at all will obviously have a lower seller rating, which can negatively impact their placement in search.
This will, in turn, affect how many views you get in your Etsy shop.
Seller quality is one part of the Etsy search placement algorithm.
As long as youâre doing your job, this isnât something that you need to worry about too much.
A lower seller rating can lower your position in search results.
5 - 0
(This is the next part of an article about getting views on Etsy...For the entire article, click here: artisanshopper.com/how-to-get-more-views-on-etsy/)
Using listing videos to increase views.
Etsy listing videos are short 8-15 second videos that give the buyer a look at the listing being sold. Theyâre in the second space of the listing photos by default, and they donât have sound. Etsy has said that in tests of listings with and without videos, the listings with videos had a higher conversion rate.
Etsy has said that for search placement, they prioritize listings that include a short video over listings that donât.
This means that adding a listing video can increase your chances of showing up higher in search.
Whether this benefit will be permanent, or whether it âoutranksâ other placement factors, is something that Etsy doesnât disclose.
But having a video in your listings is a good way to increase search placement even slightly, which can end up getting you more views from Etsy search.
Add a video to every listing on Etsy that you can!
Videos donât have sound and donât need to be highly produced or edited.
Videos can increase conversion rates and help improve your placement in search.
Use text in your videos to tell people to favorite the listing, which can increase views if they come back to it later.
Show your products from as many angles as you can, especially for vintage items.
Use the video as a chance to sell the item by showing off its features.
Use the video to show scale and answer questions for people who donât read the descriptions!
6 - 0
Welcome to my Tutorials channel, where I post videos about the (very) basics of running an online business. I focus specifically on Etsy topics, but I'll add things as questions come up from viewers or from my Facebook community. This is the basics learning channel for beginning Etsy sellers, and I have the intermediate learning channel at youtube.com/karabuntin. I also have an advanced program for serious Etsy sellers, plus other classes for online business owners, at classes-by-a-cake-to-remember-llc.teachable.com/
I also have a blog with articles for Home-Based business owners and Etsy sellers at artisanshopper.com/
The turtle artwork in my channel logo is by Robert Phelps www.etsy.com/shop/RobertPhelpsArt