Welcoem to posts!!
in the future - u will be able to do some more stuff here,,,!! like pat catgirl- i mean um yeah... for now u can only see others's posts :c
⭐️Shot a horizontal video (16:9) after such a loooong time! Felt therapeutic for not being bound by saying it all under 60 sec. 😜
Also, if you’re excited by the word of advertising, marketing and creativity, watch this space for a video where I sit & chat with my wife Saumya on our favourite poster ads we spotted in London.
Happy weekend fam!
❣️
0 - 0
🚇 Hey One-Life Family!
When I was on my trip to London this August, I observed this amusing poster campaign in the city's popular underground tube stations, and I had to share it with you. It’s not just any ad—it’s a masterclass in creativity!
🖋️ Campaign Name: "See it. Say it. Sorted."
📅 Launch Date: November 1, 2016
🏙️ Where: London Waterloo train station
🎯 Objective: Encouraging rail passengers to report anything unusual to keep the UK’s rail network safe.
Just look at the use striking graphics and 3-word-play!
Research told me that the designer was inspired by Sin-City posters of using a single color against a monotone backdrop (check the 3rd screenshot).
Results That Speak for Themselves:
🚨 Impact: 365% increase in reports to the British Transport Police (BTP) since launch.
💬 Cultural Penetration: The phrase has become part of everyday language in the UK—quoted by comedians, spoofed by brands, and even made it into The Times!
Marketing & Creativity Takeaways:
1. Simplicity is Key: The short, snappy slogan is easy to remember.
2. Consistent Messaging: Over the years, the message has stuck, becoming second nature to the public.
3. Cross-Platform Impact: This campaign didn’t just stay in the Tube—it crossed over to TV, newspapers, and social media!
Question for You: What’s a simple phrase or slogan that’s stuck with you, and why is it so memorable?
Drop your thoughts in the comments below! 💬👇
Also, if you’re craving more marketing & productivity insights, make sure to join my One-Life-Newsletter for more gyan shots. It's free, but I'm taking in only limited members for some time: karanrana.ck.page/01b03f3321
Catch you in the next one!
Cheers,
Karan
3 - 0
I cheat.
Truth be told, 30% of my workouts are just 20 mins long, with only 3 exercises, cheating with momentum & half-range motions.
But what I learned from @sahilbl: “Have ABC Goals, with C goals being the bare minimum. When A game not possible, go B or C. But go!”
7 - 0
🤔Which outfit format should I use for the rest of 2024, if I wanna speak on Marketing & Productivity? Does it even matter?
1 - 7
🎡August saw me get an opportunity to travel to London & Austria!
Got back lots of marketing observations for you, from copywriting twists to design hacks being used by Brits.
Watch this space for more....the marketing nerd in you is in for some serious treat, mates!
10 - 0
👨💼The last 3 days I worked-from-office.
🔸For those of you who don’t know, I’m a senior marketing manager with Swiggy.
(Yes, content is my weekend game).
✅Would you wanna learn BTS of a marketeer’s life? And how we keep it productive?
Especially when it comes to branding, social, digital and content?
Comment yes or no.
9 - 9
🛫Off for my yearly vacay! What shorts should I upload during the trip?
0 - 0
🔥Ever cared to wonder what the Union Budget 2024 means for Marketers?
'Budget 2024' is out, and as always my eyes were on the lookout for what changes (and what does not) for marketing janta. Not to mention the conscious effort to de-jargonize economic mumbo-jumbo and make it simple for a 5th grader to understand.
If you’re a marketing manager, advertiser, or a creative/media agency professional, read on…
⭐1. More Money, More Marketing
The Standard Deduction has been increased from Rs 50k to Rs 75k, along with newer tax slabs in the New Regime. This change is expected to save salaried folks around Rs 17.5k. More cash in people's pockets means more spending. And you know what that means? Brands and companies will likely boost their marketing spends to tap into these consumers’ wallets!
Picture this: the average Indian consumer with a little extra cash will probably splurge on upgrading their smartphones, wardrobe, travel plans, or dining out. Cue the marketing comms like “Switch to xxx”, “Upgrade to xxx”, or “Step up to xxx”! These messages will subconsciously hit home. And here's a fun fact: over 66% of income tax payers are part of the new tax regime.
⭐2. ‘First Time’ is always special: Job Creation Boost
Those newly entering the workforce (EPFO) with wage/salary less than Rs 1 lakh per month will be given month’s wage as subsidy (maximum Rs 15,000) . The scheme is expected to benefit 2.1 crore youth.
The Union Budget 2024 has a special focus on job creation, with incentives for both employers and employees (INR 15k to 1st jobbers). This is set to boost consumption as more new entrants flood the job market. More jobs mean more spending, and more spending means… you guessed it, more marketing opportunities!
⭐3. EV-olution: Keep your marketing comms ‘Green’
While it didn’t directly mention the EV sector, 2024 Union Budget waives import duties on critical minerals like lithium to indirectly support the EV industry. This move will indirectly fuel the growing EV wave in the country. With increasing disposable income and decreasing EV costs, the trend is set to rise, giving a boost to green marketing communications.
GenZ, being the eco-warriors they are, prefer brands that align with their values of sustainability and eco-consciousness. Marketers, take note: don’t just pay lip service to these buzzwords. Infuse them into your brand values.
⭐4. Digital + Rural Push = More Marketing ‘Reach’!
The government's push for digital infrastructure and capital expenditure targeting rural areas is a win-win for marketers. As the rural economy expands and more people get online, it opens up a fresh pool of Indian consumers for your reach!
Expect digital ad spends to increase over time. And here’s a fun tidbit: the choice to use tablets and not physical paper to present the budget itself sends a strong signal to 150 Cr Indians of where we’re headed! 😉
👌So, there you have it, marketers. When it comes to your campaign comms, keep it fresh, keep it relevant.
Happy marketing!
😎For more gyaan shots on all things marketing, join my One Life Club, where India's smartest marketing minds unite & help each other get 1% smarter everyday: karanrana4943.ongraphy.com/membership
6 - 0
🤔Will this new look and background work for you? Smash a ‘yes’ or ‘no’ in comments.
4 - 8
🎖️Mind a few dance shorts on a marketing-cum-productivity channel?
Woh kya hai na… poora poora life express ho toh maza alag hai
6 - 2
🙏🏻Namaste Youngistan! Join 'One Life' Family below...
😎I’m Karan Rana, an Indian Content Creator, Youtuber & Podcaster.
⭐️I started this Educational Youtube Channel with a simple idea (and a smartphone)- To help Indian youngsters help themselves! Here, you will find ‘PRACTICAL’ Lifestyle tips to take your Personal-Growth game to the next level!
🎥My vids span Productivity & Marketing, Psychology, & Self-Improvement - all set in the modern-day Indian Culture.
🎓An alumnus of Delhi College of Engineering and S.P.Jain Institute of Management & Research, I felt that there's more to life than fancy Engineering & MBA degrees.
⏰A person who cracked IIT-JEE, bagged a Gold Medal in Dance, travelled to 17+ countries and now includes fitness, music, dance, books into his daily schedule...all with a 9 to 5 Corporate Job, I think I can guide on Personal Development, Time Management & Habits (pardon the show-off😅).
✅New vids every week!