JRoc Tackle is a leading online fishing tackle accessory retailer specializing in quality fishing accessories & LED underwater technology. Our primary focus is ensuring that our products will give you years of fishing enjoyment and we pride ourselves on our exceptional customer service. At JRoc Tackle we source & import all our products directly from the manufacturer. We do not use agents and can, therefore, deliver the best products at the most competitive prices. We have many years of fishing experience. We understand our customers demand quality items that are innovative yet affordable. You will find us to be the leaders in sourcing the latest technological advancements in fishing and we will bring you products that allow technology to give you the upper edge in all your fishing endeavours. Before we sell an item to you, the item will undergo our strict testing to ensure it meets our exacting specifications. If it doesn't, we won't stock it & we won't sell it!