Spark Media Solutions is a brand journalism and media consulting firm. The San Francisco Bay Area company produces branded videos, articles, photos, and podcasts about their clients' industries which are commonly then published on the clients' blogs and sometimes shared with other interested media sites. The content marketing firm refers to the technique as a PR 180°, or creating media about others. The simple philosophy of paying attention to others through media production increases search visibility, social sharing, and grows industry relations. Just like any media outlet can grow its brand and industry recognition through the creation of content, so can any business. Spark Media Solutions' "content is the currency of social media and search" model has proven to be repeatably successful since the company's inception in 2007.