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Gabriela Covay @UCXJBTVHYPTTlC0lo8GZ82bg@youtube.com

250 subscribers - no pronouns :c

Founder & Managing Director @ brightvalleymarketing.com/ - P


Welcoem to posts!!

in the future - u will be able to do some more stuff here,,,!! like pat catgirl- i mean um yeah... for now u can only see others's posts :c

Gabriela Covay
Posted 1 month ago

This is the easiest way to brainstorm a winning Digital PR campaign idea:




Start by seeing what’s currently getting media coverage.



Look at campaigns from major players like WalletHub, Bankrate, or NerdWallet.



These companies churn out campaigns all the time.



Here’s how to do it:



1. Go to Google News.



2. Type in [Brand] study OR survey OR research OR data



For wallethub this would look like:



Wallethub study OR survey OR research OR data



3. Sort the results by recency.



4. Browse the hundreds of campaigns that have recently landed coverage.



Repeat this process regularly to stay inspired and generate fresh ideas for your own campaigns!



#digitalpr #seo #pr #seotips

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Gabriela Covay
Posted 1 month ago

Can a website rank these days with 0 backlinks?





The short answer is: yes.



One of our clients started working with us in September 2023, and after a year of consistently publishing high-quality content, they are now ranking for over a thousand keywords — including some highly competitive ones.



They're telling us they are getting more leads than they can handle.



I guess that's a good problem to have. 😅



All of this with practically zero backlinks.



Why? Because content is king. It always has been, and it always will be.



But here’s the thing:



It’s not just any content.



It’s content that offers real value and real information gain.



This is why my team and I avoid SEO optimization tools.



These tools scrape your competitor's content and give you an optimization score, which is pretty useless.

Because to rank these days, your content needs to be unique.



Our client also didn’t have the budget to invest in Digital PR… until now.



And that's when the real magic happens.



Incredible content with information gain + hard-to-earn, hard-to-replicate PR backlinks = the recipe for success in 2024.



What do you think of this winning combo?



#seo #seotips #contentmarketing #digitalPR

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Gabriela Covay
Posted 2 months ago

Something big is happening.

After three months of cleaning up the content on a website we're managing, we're finally seeing our hard work pay off.

What we did:

- De-optimized overly SEO'd content (e.g. removed repeating keywords, etc)
- Expanded thin content
- Deleted unhelpful content

The latest algorithm update seems to be recognizing our improvements.

It’s still early, but things are looking promising.

Are you noticing positive shifts with your site too?


#hcu #algorithmupdate #google #seo

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Gabriela Covay
Posted 8 months ago

When your tiny little affiliate site beats Forbes for a highly competitive term... well that just feels pretty nice!

#win #seo #affiliate #affiliatemarketing #contentmarketing

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Gabriela Covay
Posted 8 months ago

Hey guys, I just launched a line of silly SEO T-shirts!

They’re inspired by the state of the industry right now - so funny, you might just cry.

I did a super rigorous quality test: washed them once.

And guess what?

The print didn't vanish! These shirts are so durable, they might just outlast your current SEO strategy.

Buy one for yourself, or give one to a friend in the industry.

Too embarrassed to wear it outside?

They’re perfect to lounge around in at home while you work on your HCU recovery plan.

But okay, in all seriousness, if you’re like me, you’ve been in this industry for way too long.

SEO isn’t dead, it’s just changing. And the industry itself is not going anywhere!

Businesses will always need to market themselves online...

And they’ll need people like you to help them with this!

Get your t-shirts here: www.funnyseotshirts.com/

And tell me...

Which design is your favorite?

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Gabriela Covay
Posted 8 months ago

Affiliate HCU Recovery Checklist


HAS YOUR AFFILIATE SITE BEEN AFFECTED BY THE HCU?

This checklist can help you recover some of your lost rankings.


It’s based on my observations of different sites that have taken a hit over the past couples of months, and what has worked for us.


I've observed some common patterns: overoptimization, missing an Editorial Guidelines page, 0 external links to authoritative sources, and much more.


The two main factors that have helped us withstand HCU is solid on-page content (especially when it comes to product review pages) and ongoing Digital PR campaigns to build EEAT (something we implement for our sites and for other site owners).

When it comes to building trust, you’ve gotta take everything up a notch these days.


If you have any questions or need specific examples, let me know.


Also, if there's anything I've missed, please let me know!

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Gabriela Covay
Posted 9 months ago

Starting 2024 on a high note!

On behalf of our client, we recently conducted an engaging survey of 3,000 families to discover America's favorite New Year's Day nature walks. The response was overwhelming, and the results? Even more so.

The campaign led to 51+ media placements, from highly reputable media outlets including:

- KIRO 7 (DR 78)
- My San Antonio (DR 81)
- The State (DR 79)
- My Central Jersey (DR 75)
What made this campaign so successful?

Uniqueness, Timing & Relevance. The story was unique in that no one has really covered nature walks before. It was timely, as it was about New Year's, and highly relevant!

Want to see your brand in headlines just like this? Let's make it happen.

#digitalmarketing #publicrelations #mediastrategy #contentmarketing #seo #digitalpr #brandawareness #mediacoverage #marketingcampaign #prsuccess #onlinemarketing #mediarelations #marketresearch #naturewalks #seo #linkbuilding #prlinkbuilding

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Gabriela Covay
Posted 9 months ago

Manage an affiliate site? Here's a simple way to improve E-E-A-T



We recently included "Experience" related keywords/phrases in one of our product review blogs.



The result?



We jumped from #5 to #1 in a few days without changing anything else on the page.



Correlation does not mean causation, but this is pretty awesome.



What keywords/phrases can you include?



Here are some ideas brought to you by your good friend Chat GPT!



Sprinkle a few throughout your content and you might just see a boost in rankings like we did:



• Drawing from our experience,

• As indicated by our tests,

• Our team discovered through using this product that,

• After putting it to the test,

• Based on our firsthand experience,

• When we trialed this product,

• After conducting experiments with it,

• Through our practical knowledge,

• Our investigation demonstrated that,

• Our findings show that,

• We have found from using this product that,

• Our research indicates that,

• After trying out this product,

• Based on our observations,

• We determined through our tests that,

• Our analysis of this product revealed that,

• As per our expertise,

• Through our trial and error, we discovered that



And yes, we did actually test the product!



Let me know if you see a boost as well after implementing this tip!

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